Texas Tech head football coach does not understand social media. More specifically, he does not understand the purpose and importance of Twitter.
Mike Leach has banned all of his football players from using the social media platform Twitter after he was called out by one of his linebackers, Marlon Williams, for being late to a meeting.
According to the Lubbock Avalanche-Journal, Williams asked on his Twitter account why he was still in a meeting room when “the head coach can’t even be on time.” That tweet has been deleted and his page no longer exists, according to an article by ESPN.
Not only has he banned Twitter use for his team, Leach has pretty much made a mockery of the entire Twitter population, calling them “narcissists.” He added that if his players didn’t get enough attention already, he would be willing to put mirrors in their lockers.
Leach should take a page out of USC head football coach Pete Carroll’s book and embrace Twitter. Carroll tweets multiple times a day about a wide variety of things; from where he’s going to eat, to what he’s watching on television, to boasting about his former players’ success in the NFL. But an event that happened in the past week has shown how different his view about Twitter is to Leach’s.
After his running back Stafon Johnson had a freak weight-lifting accident that required emergency throat surgery, Carroll encouraged Johnson to create a Twitter account to interact with fans who want to give him their support and prayers during his recovery. Johnson joined Twitter on September 30 and at the time of this publishing, he had over 7,000 followers.
One coach not only bans all his players from using it but makes fun of the use Twitter whereas another not only uses it but has encouraged one of his players to use the site to connect with fans.
So, are Twitter users narcissists? Absolutely not. Leach is delusional and uniformed. For exposing one man’s ignorance and arrogance about Twitter, Marlon Williams receives the A.Martin Sports “Tweet of the Week.”